Engineering insights

What it takes to build, modernize and operate serious web products — written from shipped work: platform engineering, WordPress and WooCommerce systems, performance and AI integration. For founders, product owners and the engineers accountable to them.

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CASE STUDYWOOCOMMERCE ENGINEERING

Case study: building WooAccount, a customer commerce layer on WooCommerce

How a commercial product went from a thesis — WooCommerce gives customers an account page; a portal is a different thing — to a licensed, production-ready platform with fourteen customer-facing surfaces, signed licensing and an HPOS-native architecture. Documented with the real decisions, including the ones we would defend and the constraints we designed around.

SEP 16, 2026 · 4 MIN READ

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CASE STUDYB2B WEBSITE DEVELOPMENT

Case study: Backend.ly — the platform a one-engineer web business runs on

Most web studios run their business on a patchwork: email for scope, a task SaaS for work, spreadsheets for invoices, and hope for deploys. Backend.ly is the opposite bet — the business process itself, engineered as a product. This is the case study of the platform that runs this site: its architecture, its working phases, and the decisions that make a one-engineer operation behave like a serious vendor.

AUG 12, 2026 · 3 MIN READ