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What it takes to build, modernize and operate serious web products — written from shipped work: platform engineering, WordPress and WooCommerce systems, performance and AI integration. For founders, product owners and the engineers accountable to them.

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RESEARCHB2B WEBSITE DEVELOPMENT

B2B website architecture patterns: the content, entity and conversion layers

A serious B2B website is three systems wearing one URL space: a content system that earns attention, an entity system that makes the company legible to search engines and AI answer engines, and a conversion system that turns attention into conversations. This is a pattern language for all three, drawn from building and operating one — with the failure patterns that usually replace them.

SEP 24, 2026 · 4 MIN READ

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RESEARCHPERFORMANCE ENGINEERING

A field guide to B2B website performance: what to measure and what usually breaks it

Performance advice for B2B sites tends to be either abstract ("be fast") or tool output without interpretation. This guide takes the middle path: what the Core Web Vitals actually measure, the thresholds the industry publicly publishes, and the patterns we repeatedly find when auditing business websites — plus an audit order that works.

JUN 18, 2026 · 4 MIN READ