The direct answer, honestly framed
A professional B2B website redesign can cost anywhere from a few thousand dollars for a focused, well-scoped rebuild of a small site to five figures or more for an integration-heavy platform with hundreds of URLs. Anyone who gives you a precise figure before scoping is either reading your situation very coarsely or wants the deal more than they want the outcome.
What we can do honestly — without inventing statistics — is show you exactly where the money goes, so you can predict your own number and evaluate quotes you receive.
The five cost drivers
1. Content volume and content decisions. Not "how many pages" but "how many pages require a human decision." Thirty good pages migrate mechanically. Three hundred pages where half are stale is a content audit project attached to a redesign project — and the audit is usually the bigger half. Content is where redesign timelines die.
2. Integrations. CRM sync, email automation, payment flows, ERP data, authentication against corporate systems. Each integration carries analysis, build, testing and a failure mode to manage. Two integrations and twelve integrations are different projects wearing the same name.
3. Custom functionality. Whatever the platform cannot do out of the box: calculators, portals, configurators, structured search, licensing. Custom work is engineering — design, build, test, review — and prices like it.
4. URL and SEO complexity. Sites earning organic traffic need a complete URL inventory and a reviewed redirect map. Thousands of URLs with real rankings make migration a discipline of its own; skip it and the redesign bills you later in lost traffic.
5. Process weight. Stakeholder count, review rounds, procurement and legal review. A decisive owner with authority can halve a timeline without touching the technology. This driver is invisible in quotes and dominates actual invoices.
How to scope so quotes are comparable
Send every vendor the same brief and you will finally be able to compare numbers. The brief needs seven things:
- Goal of the redesign in one sentence (not "modern look" — a business outcome)
- Current URL count and which pages matter most organically
- Integrations with names (which CRM, which payment stack)
- Who edits content after launch, and how often
- Custom functionality you already know you need
- What must not break (top landing pages, ranking pages, forms)
- Who signs off, and how many review rounds are budgeted
Vendors will still differ on approach — but now the difference is approach, not information asymmetry.
Reading a proposal like an engineer
- Deliverables, not activities. "Redesign of website" is an activity. "15 templates, content migration for 120 URLs, redirect map, performance budget of X, staging site, launch runbook" is a deliverable set. Pay for the second kind.
- A migration plan you can inspect. If the site earns organic traffic and the proposal does not mention redirects, content inventory or post-launch rank checks, the vendor is planning to discover SEO later — on your budget.
- Testing as a line item, not a vibe. What browsers, what devices, what happens to forms, who verifies on staging before cutover.
- Post-launch accountability. Someone owns the site 30–90 days after launch: fixes, adjustments, measurement. If ownership after go-live is undefined, you are buying a launch, not a result.
- The dangerous price. The suspiciously low bid is usually a scoping error that surfaces as a change request, or a template being forced where your business needs structure. Both cost more than the difference.
Where it is safe to spend less
- Templates and visual variety: a disciplined design system with fewer, better components beats fifteen bespoke layouts.
- Animation: motion ages badly, costs performance and sells nothing in B2B.
- Custom CMS features nobody asked for: build the editing surface your team actually needs.
Where it is not
- Content and information architecture — the highest-leverage money on the project.
- Migration safety (redirects, inventory, verification) — cheap relative to the traffic it protects.
- Performance engineering — measurable, compounding, and hard to retrofit.
A number you can act on
Write down: URLs, integrations, custom features, decision-makers. If that list is short (say, under 30 URLs, zero integrations, one decision-maker), you are in focused-rebuild territory and quotes should reflect it. If it is long, treat the redesign as what it is — a platform project — and budget process for it accordingly.
And if you want the scope work done as engineering rather than guesswork: that is literally the intake we run — a structured brief becomes requirements and a definition of done before anyone talks about visuals.